Company
A product company that also builds for clients.
Small, and deliberately so. The people who design the thing are the people who build it and the people you email when it breaks.
Why these industries
We build software for industries software forgot.
That's a list, not a slogan. Look at what we've actually shipped: a scrap yard, a home sale without an agent, a coffee roaster, a chiropractic clinic, and a blog about recipes and learning AI. No developer tools, no crypto, no AI startup.
These trades already have software, and plenty of it is good, built by people working under real constraints. What tends to get missed is the part you only notice from inside the job: the button that has to work with a glove on, the form that asks its questions in the order the office wants rather than the order the yard has them.
So we learn the trade first. How a yard actually runs at six in the morning, what the front desk needs before Friday. It's slower, and it's the part we like most. We're focused on Canada and happy to work with businesses in the US. Get it right and somebody's day gets shorter.
What we're like
We're small on purpose. The person who designs your site is the person who builds it, and the person who reads your email a year later. Nothing gets lost in the handoff, because there isn't one.
Running our own products means we've met our own shortcuts again in month six. It made us careful in a specific way: we'd rather spend the extra day now than hand you something that quietly becomes your problem later.
And if there's a simpler path, including one that doesn't involve us, we'll happily point at it. Saving someone a build they didn't need is a good day's work too.